Draft Beer Technicians: The Heroes of the On-Premise Market
The beer industry is one of the most dynamic and diverse industries in the world. From brewing the beer to delivering and dispensing it, there are many moving parts that come together to create a successful product. Among these, draft beer technicians play a critical role, but are often overlooked and undervalued. However, it's time to expect more from these skilled professionals and give them the recognition they deserve.
Written by jennifer@draftlinetechnologies.com
Published February 1, 2023
Table of Contents:
Why Draft Beer Technicians are Critical to the Success of On-Premise Beer
Draftline Technologies' Technician Services App: The Solution to Better Draft Beer Maintenance
Data Collection: The Key to Better On-Premise Market Planning
Why Draft Beer Technicians are Critical to the Success of On-Premise Beer
Draft beer technicians are 100% responsible for ensuring the quality of the draft beer served in on-premise locations. Their work determines whether a location will pour quality draft beer or not, and their impact on sales volume cannot be overstated. Unfortunately, finding quality technicians in today’s job market is becoming increasingly difficult. This is why it's essential to empower existing technicians with the best tools possible to help them do their job efficiently.
Draftline Technologies' Technician Services App: The Solution to Better Draft Beer Maintenance
Draftline Technologies understands the importance of draft beer technicians and has created a solution that helps them be more efficient in the field and provides real-time updates to management. The Draftline Technician Services app is a cloud-based app that is specifically designed for draft beer maintenance. With this app, technicians can keep their day organized, and management can keep them accountable in real-time.
The app includes features such as GPS and time stamping, checklists, and 24/5 cloud-based support. By keeping all information organized in the app, administrative costs are greatly reduced. With the Draftline Technician Services app, some clients have seen their cleaning completion rates jump from 50% to 90% within 2 months with no additional staff.
Data Collection: The Key to Better On-Premise Market Planning
The beer industry is always looking for better data to make informed decisions. However, collecting accurate data for the on-premise draft market has always been a challenge. Traditional data collection methods, such as tasking sales reps with making special trips to accounts a couple of times a year, are unreliable, and the sales reps have too many other pressing tasks to do a good job of collecting this data. Leaning on POS data is also not an option, as it is widely recognized as being inaccurate and basically useless.
The Draftline Technician Services app makes it easy for technicians, who are already visiting these locations regularly, to update tap surveys every two weeks in their normal course of business. These tap surveys can be fed into the Draftline Data platform to provide unprecedented and actionable data for sales staff to gain market share in the on-premise draft market.
In conclusion, draft beer technicians are the hidden heroes of the on-premise market. They play a critical role in ensuring the quality of draft beer served, and their impact on sales volume cannot be overstated. With the Draftline Technician Services app, technicians are empowered with the best tools possible, and the data collected can be used to improve on-premise operations. If you want to learn more about how Draftline Technologies can help you, schedule a demonstration for a full presentation of the Draftline Technician Services app and Draftline Data.