Draftline Founder Jennifer Hauke at The 20th Annual Beer Summit

At the 20th Annual Beer Summit, Jennifer Hauke, Founder and CEO of DraftLine Technologies, shared valuable insights into the draft beer industry's latest trends and emphasized the importance of adapting to the changing draft beverage landscape.

The Growth of Open Lines Post-COVID

In her presentation, Jennifer Hauke revealed that open lines emerged as the top draft brand nationwide post-COVID. The number of open lines skyrocketed from 55,000 pre-COVID to a staggering 90,000, accounting for 11% of their data set. This growth highlights the changing preferences and opportunities within the draft beer market as the industry recovers from the pandemic.

The Evolution of the Draft Beer Industry

Jennifer Hauke provided a historical perspective on the draft beer industry, noting that the number of draft lines has increased significantly over the years. From 400,000 draft lines in the 1980s, the industry has expanded to an impressive 1.5 million draft lines today. This growth signifies the increasing popularity of draft beer and the need for distributors and retailers to adapt to the evolving market demands.

Embracing Change and Focusing on What Endures

In the face of the draft beer industry's rapid transformation, Jennifer Hauke stressed the importance of embracing change and concentrating on the aspects that will endure. Distributors and retailers must stay updated on market trends, invest in innovative technologies, and develop strategies to meet the evolving preferences of consumers. By doing so, businesses can capitalize on new opportunities and ensure their continued success in the draft beer industry.

Jennifer Hauke's insights at the 20th Annual Beer Summit provided a valuable perspective on the rise of open lines and the draft beer industry's evolution. With Draftline Technologies, modern beverage distributors can embrace change and thrive in the dynamic draft beverage landscape.

Read the full story here: https://beernet.com/20th-annual-beer-summit-some-sound-bites-by-the-numbers/